Day: January 22, 2024

Portland Sees Alarming Increase in Car Crashes and Injuries in Recent Years

Posted on by Cooper Brenan

New data from the Portland Crash Analysis & Reporting Unit reveals a worrying upward trend in motor vehicle crashes over the past year. Compared to the previous year, Portland saw an upsurge of 18.76% overall in crashes in 2021, including a 20% rise in fatal crashes and 22.67 percent more non-fatal injury crashes.

In raw numbers, Portland recorded 45,295 total crashes in 2021, including over 550 deadly crashes and 23,729 crashes that resulted in non-fatal injuries. An additional 21,014 crashes resulted in property damage only. This translates to nearly 125 crashes per day on average in 2021.

More Crashes Leading to More Injuries and Fatalities

With the large increase in crashes, injuries and fatalities also rose significantly. Five hundred ninety-nine people were killed in Portland traffic crashes in 2021, an 18.15% increase over 2020. Total people injured jumped by over 28% to nearly 36,000 injured.

Drivers accounted for the majority of fatalities and injuries, but vulnerable road users like pedestrians and bicyclists also saw high casualty counts. 88 total pedestrians and eighteen bicyclists were killed in crashes last year, with many more injured.

Errors Leading to Crashes

Driver errors were the top cause of most crashes in Portland last year. The most common mistakes included:

  • Failing to avoid stopped or parked vehicles ahead
  • Failure to yield right-of-way
  • Driving too fast for the conditions
  • Inattention/distraction
  • Following too closely

For pedestrians, the top errors were failing to yield right-of-way and crossing between intersections rather than at crosswalks. Bicyclists commonly did not to yield right-of-way or rode inattentively.

Young Drivers at High Risk

The data shows young drivers between ages 15-20 were involved in a disproportionate share of fatal and injury crashes compared to their share of drivers. This age group was involved in over 18% of such crashes despite making up a far smaller portion of total drivers.

Call for Action

The worrying rise in crashes and injuries on Portland’s streets presents a major public safety issue. As the data makes clear, more must be done to improve driver awareness and skills, enhance traffic law enforcement, redesign dangerous roads, and protect vulnerable road users.

If you or a loved one has been injured in a motor vehicle crash, contact Beau Harlan, a personal injury lawyer in Portland, OR, at insert Law Firm. They have decades of experience winning compensation for crash victims in Portland and understand the impact these traumatic events have on victims’ lives. Work with a seasoned legal team to recover damages, hold negligent parties accountable, and help make the roadways safer for everyone.

 

SEO: The way SEO Management Can Assist Your Company Attain Your Promotional Targets

Posted on by Cooper Brenan

An expert SEO management agency can help your own company enhance its web presence. The service could also increase webpage traffic as well as sales. In contrast to pay-per-click online promotion SEO can|may|could} produce outcomes which endure for many years.

Keyword analysis


You must grasp the key phrases relevant to your enterprise to establish a productive search engine optimization strategy. These key phrases will decide how much web traffic you can generate and will be the core for your content creation strategies. Generating content around the appropriate keywords will help you bring in quality guests and prospective customers. In this way,your webpage will become a main profit generation source.
Owning a well-optimised website is crucial to search engine marketing. Nevertheless,many business owners don’t understand how to optimise their sites. They may not have plenty of time,capabilities,or understanding to do this independently by themselves. This is wherever a professional SEO company like Augmentum-Digital can support. They will certainly partner with you to comprehend your audience and help you achieve the best results.
It’s vital to recall that not all traffic is produced equal. You wish to target search terms that can give you the greatest value for your investment. This implies identifying keywords with high quantity,low levels of competition,and user objective. For example,a user searching for “how you can” is likely to very likely be seeking informative content,while a user looking for a certain product or service will likely be in the buying phase.

Competitive research


Conducting a competitor analysis is an important part of SEO solutions. It enables you to uncover what tactics are successful for your competitors and find growth prospects for your enterprise. A quality competitor research will additionally reveal vulnerabilities in your current SEO strategy. In addition,it will assist you enhance your page rankings and draw in more targeted visitors.
A proficient SEO company will understand search engines’ complex algorithms and strategies to boost websites. They will utilize top-notch tools and data to optimize your website. In addition,they will ensure that your search terms are very relevant to your audience. This will increase your chances of turning web site visitors into goods consumers or business clients.
Moreover,they will carry out a thorough SEO strategy that includes keyword research,technical optimization,on-page optimisation,and off-page enhancements. This will result in increased unpaid web traffic and lasting growth for your company. Lastly,they will track and examine the results to make sure your organization gets the top ROI.

On-page optimization


Optimizing on-page in SEO management entails tweaking webpage content and format to boost organic search visibility. It encompasses various techniques,such as keyword analysis,on-website content marketing,page structure,backlink building,and much more. It can be challenging for company owners,yet the effects can be worthwhile the effort.
The first step in on-page search engine optimization is discovering pages that require optimization. This can be done by checking Google Analytics reports or examining search visibility data insights in the Google’s Search Console. If you see that a page’s traffic has fallen or it isn’t obtaining the click-through ratio it should,it could be time to optimize it.
When it comes to on-page SEO,the most crucial factor is quality content. This is because it signals worth to Google and the audience. It’s also the basis of all other SEO endeavors,so allocating efforts in creating content that your readership will find valuable is essential. Use titles and subheadings to present content organization,include applicable images,and confirm your keyword is included in a natural way in the content.

A Student’s Guide to Saving for College

Posted on by Cooper Brenan

By Ambassadors Ajla and Gabby

The expectations of saving for college can seem scary as students go into their senior and junior years of high school. But with careful planning,it is possible to achieve financial independence.

In this blog post,we’ll be discussing strategies and tips to help you save for college while still managing a day-to-day life. By embracing these habits early on,you can prepare for a brighter future without being troubled by excessive student loans.

Have a Savings & Checking Account

Make sure to open a savings and checking account so that you are able to have a place to safely store your hard-earned money. Canopy’s Young Adult Accounts are a great place to start for students with perks such as a free rewards checking account and access to a uChoose Rewards Visa card. 

While most people know that having a savings account is very important,it is important to know that a checking account is also essential. Using a checking account for easy access to money for essentials and a savings account for setting aside your goals is a great way for teenagers to begin to manage their money.

Get a Part-Time or Summer Job

A great way to save up for college is to work,either during the summer or during the school year. Even minimum wage jobs provide you with a steady source of income that you can budget and save.

Jobs also provide great opportunities to practice the type of time management and responsibility that will be crucial in college. Look for opportunities that line up with your schedule and interests,such as tutoring or part-time customer service roles. Not only will this help you save money,but it will also provide valuable work experience that can improve your resume for later on. 

Set Monthly Goals for your Savings

Setting realistic goals is a crucial step in preparing for college. Determine the total amount you need to save and break it down into manageable monthly or even yearly targets. Dealing with smaller numbers is much easier than having to deal with a big number. This will help you stay focused and motivated throughout your college savings journey.

Create a Budget

Creating a budget is crucial for any student looking to save for college. Start by tracking your income/expenses to find any areas where you can cut back. Prioritize your needs over wants and assign a specific amount of your income towards a college savings. By sticking to a budget,you can ensure that your savings grow steadily. 

Take College-Level Classes

AP (or advanced placement) classes allow high school students to earn college credits while still in high school. This can save you time and money by reducing the amount of classes and credits you’ll need in college. AP classes are also an amazing opportunity to take hard,college-level classes with a smaller class size and more one-on-one teaching that most college classes don’t typically include.

Also,running start is an option for some high school students. By taking classes at local community college,students can work toward an AA degree while still in high school,shortening their time needed at a four-year school. 

Apply for Scholarships 

Many scholarships are created specifically for high school students and can help you pay for some,or all of your college education. Research and apply for scholarships and grants that align with your academic achievements,extracurricular activities,or personal background. Be driven in seeking out these opportunities and ensure that you meet all the application requirements and deadlines. Work on improving your GPA and talk to your school counselor to find out what options are available to you.

If the cost of attending a four-year college seems overwhelming,consider starting your education journey at a community college or even online. These alternatives often offer more affordable fees,allowing you to save money while still receiving a quality education.

Saving for college as a student requires control,planning,and a willingness to make sacrifices. By setting clear goals,creating a budget,exploring employment,seeking scholarships and grants,and considering alternative education options,you can pave the way for a financially independent future. Start today,and watch your savings grow as you embark on your educational journey. To find out more,click the link below. 

Canopy Credit Union | Saving For College